Category
Property Listing Promotion
15 posts in this category.
Real estate farming: start where your last listings sold
Most farming guides start with a map. Start with your last listings instead: where to farm, the three numbers that say it will pay, and what to send every month.
Matthew John
How to take real estate photos in the order buyers see them
Real estate photography tips built around a 25-shot list in gallery order: where to stand in each room, and how to frame shots that still work as a Reel.
Matthew John
How to do real estate email marketing that gets showings
Zillow already emails your buyers about your new listing. What your own emails have to add, which video goes in each, and how to send it so it plays.
Matthew John
4 realtor marketing strategies that win the next listing
Every list tells you to do everything. Most sellers call one agent, so the real question is how the next one comes to pick you. Four strategies, and how to choose.
Matthew John
MLS photo requirements and size (2026 rules at 18 MLSs)
What size MLS photos should be, how many you can upload and what's banned, checked against 18 MLS rulebooks, with the deadlines, fines and staging labels that vary by board.
Matthew John
How to take real estate photos with an iPhone: the settings, where to stand, and the common mistakes to avoid
iPhone real estate photography tips for agents: the camera settings, which lens to use in each room, and the mistakes that make listing photos look like phone photos.
Matthew John
Real estate Facebook ads: 5 examples, in the order a listing needs them
Five real estate Facebook ad examples for one listing, from coming soon to just sold, and why Meta's housing rules mean they only work in order.
Matthew John
Real estate listing presentation: what to include, and how to actually win the listing
What belongs in a real estate listing presentation and what to cut, why the seller is hiring you not buying slides, and the marketing-plan section that wins it.
Matthew John
Real estate lead generation videos: the formats that bring leads, not just views
A listing video sells the house to this buyer now. A lead-generation video sells you to the next client later. Most agents make only the first kind and wonder why leads are thin.
Matthew John
Real estate open house marketing ideas: how to get people to actually show up
Open house attendance is decided in the five days before Sunday, not by the signs on the day. Here's the pre-promotion sequence and the video that fills a room.
Matthew John
The real estate marketing plan that survives contact with your actual week
Most real estate marketing plans are lists of ideas you abandon by March. Here's a one-page plan built around hours you actually have, not dollars you might spend.
Millusha Fernandes
How to sell a house faster with marketing: the 72-hour move that matters most
Days-on-market is set in the first 72 hours. Here's the marketing sequence that gets your listing to the right buyers before the algorithm loses interest.
Matthew John
Property marketing strategies: the four positioning questions most agents skip
A working agent's frame for the strategic decisions underneath a marketing playbook. Who's your buyer, what are you known for, what's your local narrative, and what rhythm can you sustain.
Matthew John
How to make real estate listings stand out
Every listing has professional photos now. Here's what actually makes buyers stop scrolling, and the prep change to make before your next listing goes live.
Millusha Fernandes
How to market a property listing — the full playbook
A channel-by-channel playbook for marketing a property listing in 2026 — what to post where, in what order, and which kind of video each surface actually wants.
Matthew John