Category
Real Estate Video Creation
16 posts in this category.
Drone video for real estate: when it's worth it and what to ask the pilot
Drone video earns its fee on some listings and adds nothing on others. How to tell which, who can legally fly, and what to ask a pilot before you hire.
Matthew John
Open house promo video: the short clip that fills a Saturday
How to make an open house promo video that actually drives turnout: the three-beat structure from listing photos, where to post it, and the timing that fills the room.
Matthew John
Real estate videography examples: what good looks like, and how to copy it
Real estate videography examples sorted by what makes each one work: the craft behind the good ones, how to copy each from photos, and when to hire a videographer.
Matthew John
Real estate listing teaser video: the coming-soon clip that builds a waitlist
What a listing teaser video is, the three-scene structure that builds anticipation before launch, how to brand it with your logo, and where to post it.
Matthew John
How much does real estate video production cost? A 2026 price breakdown
What real estate video actually costs in 2026, from a phone edit to a full cinematic shoot, what drives the price, and when paying a videographer is worth it.
Matthew John
AI real estate videos: what actually helps a listing, and what just goes viral
AI real estate video does two jobs under one name: motion on your real photos, or fabricated rooms that impress online. One helps your listing. One backfires at the showing.
Matthew John
How to make a real estate walkthrough video: the one-take flow buyers actually finish
A walkthrough video has one job photos can't do: show how the rooms connect. Shoot the path a buyer would walk, in one continuous take, and they'll finish it. Here's the flow.
Matthew John
Real estate videos: the agent's playbook for what to make and where each one goes
Real estate video covers a whole range of formats, each doing a different job: which sell the house, which build your name, where each lives, and where it's heading in 2026.
Matthew John
Property video ideas without drone footage: what to shoot when you can't fly
You don't need a drone to make listing video that stops buyers on Zillow. Six ground-level formats and the shots that carry each one, using photos you already have.
Matthew John
Real estate video ideas: 8 formats that map to real listing moments
Not another "20 ideas" list, 8 listing-lifecycle video formats organized by buyer moment, each with what it does and how to make it.
Matthew John
How long should a real estate video be? By surface and by moment
Not one answer. The right length depends on the surface (MLS, social, listing page, email) and the moment (new listing, open house, follow-up).
Matthew John
Real estate video script: a four-beat template you can actually shoot
A copy-and-shoot script template built around the four beats every listing video needs. With variations for social, MLS, and the listing page.
Matthew John
How to create real estate videos: a workflow for busy agents
You have listing photos and 20 minutes. Here's the video workflow that fits three surfaces buyers actually use.
Matthew John
How to make a real estate video with your iPhone
A shot-by-shot guide for agents who already shoot on their phone but want a system — settings, room sequence, and the filming habits that separate clean listing video from a shaky walkthrough.
Matthew John
Alternatives to hiring a videographer for real estate (an honest comparison)
When to hire a videographer, when to DIY, when to use an AI video agent built for real estate — a working agent's frame for the trade-offs that actually matter on a per-listing basis.
Matthew John
How to make a real estate video using photos
You have 12 listing photos and an open house on Saturday. Here's how to turn those photos into the three videos that actually convert — without filming, editing, or hiring a videographer.
Matthew John