Category
Templates & Marketing Resources
7 posts in this category.
What goes on an open house flyer? It depends who holds it
What goes on an open house flyer depends on who holds it: the neighbor you invite, the visitor who takes one home, or the agent at your brokers open house.
Matthew John
Why one real estate one-pager can't serve buyers and sellers
One page, three readers: what to put on an open house sheet, a buyer fact sheet and a weekly seller update, and which facts on the page carry rules.
Matthew John
Real estate brochures: what to include, examples that work, and where to get one
The template was never the hard part, what goes on it is. What to include in a real estate brochure, examples from the real estate agents who do it best, and where to get one free.
Matthew John
Real estate postcard ideas: what to mail, and why frequency beats the perfect card
The real estate postcard ideas that actually get a call, from just-sold to home-valuation to seasonal, plus why mailing a small farm consistently beats one big drop.
Matthew John
Real estate flyers: what to put on one (and what to cut)
What belongs on a real estate flyer and what to cut, the fridge test that decides if it works, plus the free template tools worth using for listings and open houses.
Matthew John
Tools for real estate marketing: the working stack in 2026
A category-by-category guide to the software agents actually use. From listing distribution to video to CRM to social. What to pick, what to skip, and how they fit together.
Matthew John
Property listing description examples that work on the MLS and on video
Most listing descriptions are written for the MLS and forgotten everywhere else. These examples are built to do two jobs — stop buyers on the search page and hold them through the video.
Millusha Fernandes